hype

hype
hype [{{t}}haɪp] {{}}familiar{{}}
1 noun
(a) (UNCOUNT) (publicity) battage m publicitaire;
∎ the film got a lot of hype il y a eu une publicité monstre autour de ce film;
∎ it's all hype ce n'est que du bla-bla;
∎ I was put off by all the hype toute cette pub me dégoûtait
(b) {{}}American{{}} (put-on) baratin m;
∎ don't give me any hype ne me baratine pas, ne me fais pas d'esbroufe
(c) {{}}American{{}} {{}}drugs slang{{}} (hypodermic) shooteuse f; (addict) camé(e) m,f
2 transitive verb
(a) (falsify) baratiner
(b) (publicize) monter un gros coup de pub autour de;
∎ her latest novel has been heavily hyped son dernier roman a été lancé à grand renfort de publicité□
➲ hype up separable transitive verb
{{}}familiar{{}} (publicize)
∎ to hype sb/sth up faire du battage autour de qn/qch;
∎ to hype up a new film/rock group lancer un nouveau film/groupe de rock à grand renfort de publicité□ ;
∎ it's been so hyped up in the media on a fait un tel battage médiatique

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